MEASURING EFFICIENCY OF WEBSITES OF AGROTOURISTIC FARMS FROM POLAND AND SLOVAKIA*
Journal Title: Economic and Regional Studies/ Studia Ekonomiczne i Regionalne - Year 2017, Vol 10, Issue 2
Abstract
Subject and purpose of work The aim of the paper was to study traditional measures of efficiency of websites of agrotouristic farms from Poland and Slovakia. Materials and methods It was assumed that basic measures of efficiency of a website of an agrotouristic farm are: a number of displays, mean time spent by a user in a website and also a mean number of pages which were browsed. 200 websites were analysed and their addresses were gained from online catalogues. The amounts of established measures were gained by means of SimilarWeb application. Results In case of websites of agrotouristic farms from Poland, statistical data were available for 54 websites whereas for Slovak websites – there were 52 of them. There was by about 15.5% less number of views on the websites of Polish farms in contrast to Slovak ones, however there were Polish websites where users spent more time. In holiday months, tested websites had the highest viewer rating. Conclusions Performed surveys brought a series of methodical questions. Gained statistics of websites’ usage do not tell much about differences in the Internet using rate in promotion of agrotouristic farms in Poland and Slovakia.
Authors and Affiliations
Karol Król, Jozef Halva
Keywords
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