MEASURING JOB PERFORMANCE OF THE ECONOMIC CREATIVE BUSINESS UPON WOMEN ENTERPRENEURS BASE (Case Study at Online Bunda Community Bogor Branch Using Balance Scorecard Approach)
Journal Title: The Accounting Journal of Binaniaga - Year 2018, Vol 3, Issue 1
Abstract
Balance scorecard has a privilege in terms of coverage measurement which is a fairly comprehensive because while taking into consideration the financial performance. Balance scorecard also consider the performance of non-financial performance, namely customer, internal business processes, and learning and growth. Referring to the problems encountered by Member of Bunda Online Community, this research examines: "Analysis of Company's Performance by Using Balanced Scorecard Approach (A Case Study Economic Creative Entrepreneur at Bunda Online Community)." Because until now Bunda Online Community has not been using the balanced scorecard to measure its job performance. The population of this study are permanent employees and 100 samples are taken as respondents. As for the customer respondents specified by 52 respondents total reseller and costumer in Bogor is only 52 reseller and costumer, however, it has obtained only 30 respondents who participated. Data used in this study are primary and secondary data. Based on the research and analysis, it can be concluded several things as the following: 1) The performance of the financial perspective on Economic Creative Entrepreneur in Bunda Online Community as a whole can be inferred or quite enough, in general financial ratios increased except ROA and TATO. 2) The performance of the customer perspective on Economic Creative Entrepreneur in Bunda Online Community as a whole can be inferred bad, because of poor customer satisfaction in the company's ability to maintain customer retention is also bad while in the company's ability to do customer acquisition is medium. 3) The performance of internal business process perspective on Economic Creative Entrepreneur in Bunda Online Community is enough, because innovation occurs only once during the past two years and there is not declining operating activities due to consistent time on the production clothing process. 4) The performance of learning and growth perspective in the Economic Creative Entrepreneur in Bunda Online Community may be concluded either on aspects of employee turnover or both criteria which decreasing employee productivity. Level of employee satisfaction is concluded less satisfied.
Authors and Affiliations
Indar Khaerunnisa
Keywords
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- EP ID EP421430
- DOI 10.33062/ajb.v3i1.179
- Views 67
- Downloads 0
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