Mechanism for Management of Sanatorium-Recreational Enterprises' Sustainability on the Basis of Internal Resources
Journal Title: Бізнес Інформ - Year 2015, Vol 6, Issue 0
Abstract
The article is aimed to explore the internal resources of recreational enterprises of the Autonomous Republic of Crimea that form an adaptation mechanism for sustainable operation of such enterprises. A study of the recreational complex of the AR of Crimea has revealed that by 2013 the functioning level of the recreational enterprises was quite low. The reasons were inefficient use of financial resources, high costs of the surveyed enterprises, low level of the production process organization and inefficient marketing system. Studying internal resources is proposed to carry out on the basis of analysis of selected indicators to reflect efficiency of using production resources: the property status indicators; indicators of business activity; indicators of staff management; effectiveness of using the financial resources. For more precise performance values of using the internal resources of recreational enterprises has been suggested that the weight of each of the coefficients is determined with subsequent consideration of their values. This will allow to more objectively evaluate the enterprise's performance and its production capacities, to propose strategic directions for its sustainable operation.
Authors and Affiliations
Vita Neizvestnaya
Keywords
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