Mechanism of developing strategy based on SMART approach
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 6, Issue
Abstract
Introduction. The article proves the necessity of in-depth researches of the newest methods of strategic management to ensure the sustainable development of domestic enterprises. It is proved that this requires the development of new organizational and application tools capable of delivering strategic development performance while at the same time offsetting the complexity of doing business by improving SMART-characteristics of the enterprise. It is substantiated that the scientific problem of developing a strategy for the development of enterprises based on the SMART approach is extremely relevant. Purpose. The purpose of the work is theoretical substantiation and formation of organizational and methodological approaches to the functioning of the mechanism for developing a strategy based on the SMART approach. Results. The economic content and significance of the SMART approach in providing strategic development of the enterprise are investigated. Studies show that the SMART mnemonic abbreviation, components of which are criteria for setting tasks in strategic management and personal development. Specific, measurable, achievable, relevant, time-bound specific, measurable, achievable, expedient, limited in time. It is believed that meeting the objectives of the above criteria greatly increases the likelihood of their implementation and the achievement of the overall strategic goal. The compliance of certain criteria of SMART with the developed concept of "management by objectives" of the enterprise is substantiated. The achievement of the strategic goal depends on its formulation, and the first step to the success of the case is correctly formed goals. Therefore, SMART goals are smart goals. Accordingly, correct statement of purpose means that the goal must be concrete, measurable, achievable, meaningful and correlated with a specific term. Summarized the content of the main criteria in the process of developing an organization strategy based on the SMART approach. The mechanism of formation and implementation of separate criteria of the system of strategic goal-setting SMART is developed. Conclusion. According to the results of the research, it can be argued that SMART technology (SMART) is a modern approach to setting strategic goals that are really "working" and are being implemented. SMART Integration System allows at the stage of goal determination to summarize all available information, set reasonable working hours, determine the sufficiency of resources, and provide all participants in the strategic management process with clear, precise, and specific tasks. The main prospects for further research in this area should be the formation of organizational and applied recommendations on the use of SMART-approach in the practice of developing strategies for the development of domestic enterprises.
Authors and Affiliations
Tetiana Oleksandrivna Biliak
Keywords
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- EP ID EP530418
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