Mechanism of formation of consumer demand in the economy of Ukraine
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 7, Issue 7
Abstract
The subject of the study are the theoretical and methodological bases for the regulation of aggregate demand at the macroeconomic level, aimed at the effective development of the Ukrainian economy. The purpose of the study are theoretical analysis of the system of macroeconomic regulation of consumer demand, the definition of its methods, mechanisms and features in the context of modernization of the economy, the development of recommendations for effective management of consumer demand from the state, interaction of internal and external factors. Methods of research are based on general scientific principles and fundamental theses of economic theory, marketing and statistics, and include methods of comparative economic analysis, economic-mathematical modeling, forecasting, and others. Results of the work are proposals on the state policy to stimulate economic development on the basis of balancing the growing demand by the growing production of consumer goods and services through income policy, support to the national commodity producer, the anti-inflationary policy of the NBU, the maximum possible deficit-freeconsumer market, and import substitution. Application of results. The economy and management of the national economy, in terms of state systems and mechanisms for managing the economy at the sectoral, intersectoral and regional levels, the sphere of state regulation of social and economic development in the interests of rapid growth of living standards through the development of domestic production of consumer goods and services on the basis of import substitution and macrofinance stability. Conclusions. For macroeconomic stability of the economy, consumer demand should be constantly balanced by supply volumes - the production of consumer goods and services of the appropriate quality and quantity that corresponds to the demand structure and its potential changes. Consumer demand depends on many social and economic factors, among which, in the current conditions of Ukraine, the basic moods are consumer sentiment, income of the population, consumer preferences. The state regulatory mechanism should actively influence the first two and only take into account the third. Long-term macroeconomic stability should ensure the propensity of the population to consume, the policy of growing incomes is the solvency of consumer demand. Direct influence on consumer demand the state should implement through social policy, mediated - through the development of entrepreneurship and support of individual industries.
Authors and Affiliations
V. B. GROMOV
Keywords
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- EP ID EP410892
- DOI 10.5281/zenodo.1445397
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