MEDIA ACCESS AND USAGE AMONG STUDENTS OF MARGINALIZED COMMUNITIES
Journal Title: Educational Research International - Year 2017, Vol 6, Issue 4
Abstract
In a postmodern world media has become an important preoccupation for the people. Hence, it is subjected to commercial, political, and cultural influences of a country or region. Individuals, cohorts or group of audiences and communities will have their own ways of using media. Mass media, which is a modern day public sphere of the elite classes, as described by Habermas, provides myriad forms of information and knowledge with a set of its own agenda and orientation. Hence, media accessibility becomes an important precondition to have an understanding of the medium as well as the message. Given the preeminence of media to manufacture and influence the opinions of the ever obliging general public, it becomes important to understand how a student community belonging to a lower rung of the Indian society makes use of media, if at all it has access to them. This paper attempts to focus on this aspect by examining the Dalit student community of Kuvempu University, set in the rural heartland of South-west Karnataka.
Authors and Affiliations
M. R. Sathyaprakash, B. K. Ravi
Keywords
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