Media as One of the Reasons for Prevalence of Female Objectification
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2017, Vol 5, Issue 10
Abstract
Abstract:Thinking that a woman is meant for taking care of others but not herself, or she is weaker than a man in all the terms is very common and has been entrenched in our society - in our beliefs, customs, and traditions. Society tells us that women are objects, not subjects. These kinds of mindsets persist because everything around us is like that; even a small television commercial or a print ad which is published on a large scale can have a huge impact on millions of people. It is frightening to consider just how deeply entrenched objectification of women really goes as all the things that shape our mind and the way we think are designed in such a way that we tend to consider such profound issues as "normal”. But the matter of fact is, living in a society where individuality itself is not much valued, living as a woman is becoming extremely tough. Keywords:objectification, media, advertisements, stereotypes.
Authors and Affiliations
Deepika Purohit
Keywords
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