Mediating Impact of Perceived Destination Image on Intention to Recommend Malaysia as a Key Educational Hub
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Perceived destination image is a key study area that relates to tourism and hospitality. Even within the niche area of education tourism, perceived destination image still holds a significant stand but the inclusion of perceived institutional image enhances the research area since there are still many inconclusive studies. The current study aims to investigate the relationship between cultural value, perceived destination image and intention to recommend Malaysia as destination for further education. The usage of perceived destination image as a mediator remains scarce in study. The study uses stratified samplings with a sample of 409 international students in Malaysia were obtained and analyzed using structural equation modeling. The result of the study found that perceived destination image have a complete intervention role between cultural value and intention to recommend. The study contributes to the theoretical lens whereby perceived destination image function as a mediator to strengthen the relationship between cultural value and intention to recommend a destination to others. Lastly, the research suggests that other significant contributor may affects perceived destination image. These areas still provide plenty of opportunity for research given the direct contribution to the country and world’s economy and growth
Authors and Affiliations
Yeong Wai Mun, Yuhanis Abdul Aziz, Jamil Bojei
Translation, Validity and Reliability of Perceived Organizational Support
This study aimed to translate the questionnaire, the Perceived Organizational Support (POS) in English into Malay language. POS consists of 17 items designed to measure organizational support school administrators among...
Method of Inquiry into the Islamic Economics among Contemporary Muslim Scholars: A Critical Literature Survey
Muslim economists adopt various approaches to analyze the nature of Islamic economics. The use of these different approaches leads to controversies among them. This study aims to discuss the controversies among the Musli...
Measuring Intellectual Capital using VAIC Calculator
Value Added Intellectual Coefficient Calculator or VAIC calculator is a calculator to compute efficiency level of firms’ resources.VAIC is based on the assumption that both, intellectual capital and physical capital, are...
Building Strategy to Promote Tourism Destination Attractiveness and Competitiveness in Developing Area: A Case of Bojonegoro Regency, East Java, Indonesia
Bojonegoro, which is literally one of the regencies in East Java – Indonesia, has established tourism attractions in the country. The present paper aims to assess the relative attractiveness of tourist destination compet...
Hisbah in Human Management: An Analysis on Contemporary Research Patterns
Human management is one dimension of knowledge that is very wide. The focus is to manage the components that are inherent in the human. In Islam, hisbah (accountability) is a branch of knowledge that was taught by the Pr...