Mental and Ethical Aspects in Juvenile-Oriented Brand Development
Journal Title: Бізнес Інформ - Year 2012, Vol 12, Issue 0
Abstract
This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark concept that accounts for interaction of complex systems in a state of unsteady equilibrium, a matrix of dual-targeting trademark creation is developed.
Authors and Affiliations
Aleksandr Shubin, Alina Krivonos
Keywords
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