Metaphorical Expressions and Ethical Appeals in Said Nursi’s Damascus Sermon
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 12
Abstract
Contemporary cognitive linguistics views metaphor as pervasive in thoughts and conceptual in nature. There are studies on conceptual metaphors in religious discourse, but little is known about how orators make use of them and ethos (ethical appeals) to influence their audience. This paper reports the results of an explanatory case study of an influential Muslim thinker and theologian, Bediuzzaman Said Nursi’s (1877-1960) ethos and conceptual metaphors in his Damascus Sermon (1911). Specifically, this study identifies and interprets the metaphorical expressions used by Nursi which helps him establish his ethos to strengthen his persuasion. The classical rhetorical theory is employed to examine the ethos while Lakoff and Johnson's (1980) cognitive theory of metaphor is also used. The analysis of the Sermon involves three main stages: i) identification of phrases that indicate ethos, ii) identification of linguistic metaphors using the Metaphor Identification Procedure by Pragglejaz Group (2007) and iii) identification of the underlying conceptual mapping of the expressions. The findings show how Nursi’s use of conceptual metaphors has contributed to the effectiveness of his ethical appeals to persuade his audience. This study sets an antecedent for future studies on conceptual metaphors in religious discourse as a mechanism for rhetorical appeals.
Authors and Affiliations
Nur Sakinah Thomas, Vahid Nimehchisalem, Zalina Mohd Kasim, Afida Mohamad Ali, Hakan Gulerce
Keywords
Related Articles
- EP ID EP641907
- DOI 10.6007/IJARBSS/v7-i12/3646
- Views 120
- Downloads 0
F&B: Comparison Factor between Local and International Franchise towards Customer Preference
The franchise industry in Malaysia provided many incomes towards country’s gross domestic products (GDP). In 2016, food and beverage (F&B) industry are the most popular in Malaysia such as Cool Blog and Secret Recipe. In...
Advantages of Using Cloud Computing by Knowledge Management Personel
Cloud computing is acknowledge as one of the application that enable by the knowledge management personel or individual level. With the facility provided by cloud computing, it is vital to encourage individual users to e...
Effect of Teamwork, Employee Empowerment and Training on Employee Performance
Employee performance is considered as the main and most important HR practice in every organization as it is the key through which organizations achieve their ultimate goals and they can only achieve productivity and eff...
‘Din Al-Fitrah’ According To al-Faruqi and His Understandings about Religious Pluralism
Religious pluralism has become one of the significant issues in the field of religion and theology. Among the major issues highly debated by the theologians are fortuity of birth, salvation and truth, and the status of t...
Factors Affecting Acceptance of Mobile Banking in Developing Countries
This study aimed to investigate factors influencing the acceptance of mobile banking in Libya. To assist in identifying these factors, a detailed research was carried out to identify the current problems faced by the Lib...