Method for Evaluation of Uniqueness of a Tourism Product
Journal Title: Бізнес Інформ - Year 2015, Vol 6, Issue 0
Abstract
Typicality of tourism products and, as result, high competition at the market of tourist services is forcing firms to develop unique products to increase demand. Aim of the publication is to develop a method for evaluating the uniqueness of tourism product, which is created on the basis of the locating tourist object. The article suggests a method for evaluating the uniqueness of a tourism product on the basis of two factors: uniqueness of the locating tourist object on territorial grounds and the importance of uniqueness of the tourist object for the type of tourism. The levels of hierarchy as to degree of uniqueness of the locating tourist object on territorial grounds have been determined. Development of the inertia model, which considers the psychological inertia factor of people choosing a travel, has been taken further through evaluation of the uniqueness of a tourism product. Uniqueness of the tourist objects of the Khortitsia island, the Kamyana Mohyla, and the wooden churches in the Carpathian region has been substantiated.
Authors and Affiliations
Anna Bakurova, Anastasiia Didenko, Elena Popova
Keywords
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