METHODICAL APPROACHES TO FORMATION OF COMPETITIVENESS OF ENTERPRISES IN THE INDUSTRY
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 1, Issue 57
Abstract
The paper studies methodical approaches to the formation of competitiveness of industrial enterprises. Competitiveness is a multidimensional economic category that can be considered at several levels: competitiveness of goods, competitiveness of commodity producers; industry competitiveness; competitiveness of the country. It is defined that one of the problems of competitiveness of engineering enterprises of Ukraine is the rapid growth in import of high-tech engineering products as compared to export. The latter is a consequence of the low competitiveness of products and the inability of the domestic machine-building enterprises to compete. The company's competitiveness should be understood as a set of properties and characteristics of its business processes ensuring the efficient functioning of the enterprise at the markets of goods, capital and labor in case of any changes in the external and internal environment. The importance of cost approach grounded, which is on the basis of the concept of management competitiveness of the enterprise in modern conditions and allows considering the company as a special investment product that has utility and, therefore, value to potential investors (public or private). At each stage of development the management of the enterprise face certain tasks in the competitiveness management of enterprises, among which are the following: implementation of the survival strategy and ensuring the solvency of the company; implementation of the strategy of stabilization and profitability; implementation of development strategies; structuring and adaptability of the management system; ensuring financial and managerial transparency; handling business in the conditions of new production and management technologies, internationalization of competition, globalization of the world economy, the external environment; the task of selecting resources, funding, forms and methods of investment. Management of the value chain is of special importance to the enterprise for production of competitive products. Since when creating a complicated technological product the value chain is formed both internally and in the external environment of the enterprise, the management should pay special attention to their cooperation relations and partners. In this regard, it is advisable to use Network marketing.
Authors and Affiliations
O. I. Klimova
Keywords
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