Methodogical frameworks of marketing research in the bioenergy market
Journal Title: Annals of Marketing Management & Economics - Year 2017, Vol 0, Issue 0
Abstract
The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.
Authors and Affiliations
Julia Galchynska
Keywords
Related Articles
- EP ID EP197039
- DOI 10.22630/AMME. 2017.3.1.1
- Views 144
- Downloads 0
(Not) using private labels – the dilemma of independent aftermarket companies in Poland
In the present study, we discuss the role of private label (PL) in the context of the development of the independent automotive market (IAM) in Poland. We also seek to define a structural model for PLs, with regard to th...
Determinants of the development of the Mazowieckie Province in 2007–2016
The article presents the results of the analysis of factors influencing the development of the Mazowieckie Province (Masovia) in the years 2007–2016. Data for the study were collected from the Central Statistical Office...
The influence of the operational programme innovative economy on individuals at risk of the digital divide and their participation in the electronic economy
The article examines the influence of the Operational Programme Innovative Economy on individuals whose participation in the electronic economy is threatened by the digital divide. The aim was to diagnose the digital div...
Do better socioeconomic features of population mean more competitive regions?
The objective of the case study was to give an overview of differences between Hungarian regions from the aspect of socioeconomic factors. The paper deals with the distinct situations of NUTS 2 regions in order to get a...
Innovation and marketing strategies of enterprises on the innovative food products market
The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconvention...