Methodological and information mechanism of integrated economic and analytical support subsystem by the performance of commercial and production strategies of industrial enterprises (productive unions)
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 2, Issue
Abstract
In the current conditions of global integration processes as the globalization of the global product market and the aggravation of competitive relations between producers are no longer the volume of the production process, determine the size of possible sales, and vice versa, the probable size of revenue from sales, marketing costs and a mass of net profit are the main factors in the development of production- utility program by manufacturers. Entrepreneurs must produce only such finished products and to the extent that their qualitative characteristics and technical parameters, price and other factors of influence can satisfy the growing needs of consumers and can be reliable and cost-effective on the market. Net income from sales of products, marketing costs, cost of sales and the size of marketing profits directly affect the economic efficiency of marketing strategy of industrial enterprises and research and production associations. Therefore, integrated economic analysis and evaluation of indicators, criteria for assessing the quality of production and sales activity has become determinative in these times. Although, the issue of conducting economic analysis, evaluating the marketing activities of industrial enterprises and scientific and production associations paid considerable attention in the works, yet the outstanding problem in the possibility of the formation and provision of information by methodological and information tools of the integrated economic analysis function for a comprehensive assessment of the economic the efficiency of the commercial and industrial strategy of the industrial enterprise and the research and production association and as a result of the adoption of the appropriate management ing solutions services market research. In this regard, the purpose of this publication is to identify possible directions of development in addressing the above mentioned issues, which requires an immediate solution to the current conditions for the integration of the country's national economic system into the world of production and economic space. The marketers scientific production associations and industry to further their activities would need to take into account the observations noted by us. Their understanding and implementation of appropriate measures in the practice of industrial and scientific-production associations will enable employees of marketing departments to reliably assess the economic efficiency of production and marketing strategies business production management for current market conditions and consequently make more rational and informed management decisions targeted for effective competitive advantage over rivals.
Authors and Affiliations
Serhii Anatoliiovych Tkachenko, Olena Mykolaivna Potyshniak
Keywords
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