Methodological basis of enterprise competitiveness analysis of the airlines
Journal Title: Економічний вісник університету - Year 2016, Vol 1, Issue 30
Abstract
The article is devoted to solution of important applied problems of evaluation the competitiveness of the airlines as objects of corporate investment. There are no methodological approaches to the definition of competitiveness in terms of corporate sustainability and emission activity of the airlines. The subject of the research in this article is a methodological support of enterprise competitiveness analysis of the airlines as objects of investments. The aim of the study determined the rationale for the methodological support of enterprise competitiveness analysis of the airline through the establishment-type corporate sustainability and the level of emission activity. Objectives of the study are: justification of the methodical approach to assessment of the creditworthiness of the airline; identify competitive investment rating and competitiveness of the airline; forming methodological foundations for the corporate analysis of the level of issue activity of the airline, the type definition of corporate sustainability and competitiveness. Methodological basis of research are the theory of corporate and investment management. The research process used empirical and combined methods of economic research. According to the study methodical approach to corporate analysis of the creditworthiness of the airline, which unlike the existing account values of emission activity and the type of corporate sustainability of the airline. In contrast to the known approach, enterprise analysis allows you to determine the level and type of competitiveness of the airline. The use of the proposed methodological approach in the practice of the investment activities of airlines will allow you to determine their competitive advantage in the process of raising funds from corporate investors in the markets of investment resources.
Authors and Affiliations
Zarina Poberezhna
Keywords
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