METHODOLOGY FOR ASSESSMENT OF THE COMPETITIVENESS OF RAILCAR MANUFACTURING FACILITIES

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METHODOLOGY FOR ASSESSMENT OF THE COMPETITIVENESS OF RAILCAR MANUFACTURING FACILITIES

Journal Title: Держава та регіони. Серія: Економіка та підприємництво - Year 2018, Vol 3, Issue 102

Abstract

The problem of effective management of the activity of domestic railcar manufacturers, operating both in the domestic and foreign markets, becomes particularly relevant in connection with the aggravation of the economic crisis. The car-building enterprises of Ukraine face tasks to substantially increase the efficiency of production, to ensure the production of high-quality products, to switch to an innovative model of development, to ensure the development of all factors of competitiveness. Based on these conditions, the author developed his methodology for assessing the competitiveness of the enterprise. The author’s methodology for assessing the competitiveness of the railcar manufacturing facility includes the following stages: Stage I – formation of the list of major competitors and the drawing of a portrait (narrative part) of competitors are realized by studying their activities in the market, which is the initial stage of the algorithm of competitiveness evaluation. This gives an opportunity to determine the competitive level of this enterprise with respect to other enterprises in the industry. Stage II – formation of a list of key indicators that reflect the competitiveness of the company’s wagon production is based on understanding the essence of the competitiveness of the carriage-building enterprise. Stage III – a ranking of indicators by the degree of importance for the enterprises of car-building. Stage IV – assessment of the competitiveness of the studied enterprises for each indicator is carried out on the basis of the actual data value of the indicator for the period under study, followed by their transformation into relative values by the ratio of the indicator with the maximum value in the group of enterprises analysed. Stage V – formation of the average weighted index of enterprise competitiveness. Stage VI – comparison of competitiveness estimates by competitor enterprises. The submitted rating methodology for assessing the competitiveness of railcar manufacturing facility is relatively simple, available for use at any industrial enterprise. The advantage of the proposed approach is the possibility of quantitative and qualitative assessment of the level of competitiveness of products, which is absent in a number of other approaches. The methodology allows comparing the products of an unlimited number of wagon manufacturers, as well as to change or complement the composition of indicators.

Authors and Affiliations

A. V. Kuzub

Keywords

enterprise competitiveness estimation methodology competitive strategy car manufacturing enterprises

EP ID EP562448
DOI -
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