Methods of estimation of competitiveness of subjects of a hotel enterprise
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 10, Issue 10
Abstract
The basic principles of assessing the competitiveness of hotel business enterprises are defined, in particular: complexity, systemicity, objectivity, dynamism, continuity, and optimality. The main stages of assessing the competitiveness of the hotel business are highlighted. The classification of methods for assessing the competitiveness of hotel business enterprises is given by: sources of information; the level of implementation of the competitive strategy of the hotel business; way of displaying end results; a kind of evaluation metrics. The basic methods of analysis of the activities of hotel business entities are considered.
Authors and Affiliations
P. HAVRYLKO, A. KOLODIYCHUK
Keywords
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