METODOLOGIJA ANALIZA MEDIJSKIH SADRŽAJA U MEDIJA MONITORING ORGANIZACIJAMA PRI DELIMIČNOJ DIGITALIZACIJI
Journal Title: FBIM Transactions - Year 2017, Vol 0, Issue 1
Abstract
U radu je predstavljen model organizacije preduzeća za monitoring medija pri delimičnoj digitalizaciji štampanih medija, sa akcentom na sektor analiza medijskih sadržaja. Organizaciona struktura i funkcionisanje preduzeća za monitoring medija zavisi od nivoa digitalizacije štampanih medija. Shodno tome, model organizacije preduzeća za monitoring medija, kao i sektora za analize medijskih sadržaja, bazirane na tradicionalnom pres klipingu, to jest praćenju štampanih medija kao glavnog izvora vesti, razlikuje se od modela ovakve organizacije bazirane isključivo na onlajn vestima. U radu je dat je prikaz strukture, procesa rada, kao i metodologije sektora za analize medijskih sadržaja tipične medija monitoring organizacije, a na osnovu komparacije nekoliko organizacija za monitoring medija u zemljama sa primatom štampanih medija u odnosu na digitalna izdanja. Prikazana je uslovljenost metodologija analiza medijskih sadržaja sa nivoom digitalizacije štampanih medija.
Authors and Affiliations
Senka Bengin
Keywords
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- EP ID EP329640
- DOI 10.12709/fbim.05.05.01.02
- Views 80
- Downloads 0
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