METRICS AND INFLUENCERS OF VIRAL ADVERTISING IN SOCIAL NETWORKING SITES
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 10
Abstract
Viral advertising relies upon a high go along rate from individual to individual. If a vast level of beneficiaries forward brief comment substantial number of companions, the general development snowballs rapidly. If the go along numbers get too low, the general development rapidly fails. At the tallness of the web it appears every start-up had a viral part to its procedure, or possibly asserted to have one. The objective of marketer's keen on making effective viral marketing programs is to make viral messages that interest to people with high long range informal communication potential and that have a high likelihood of being displayed and spread by these people and their rivals in their interchanges with others in a brief timeframe. This paper briefs the history, criteria, metrics and influencers of viral advertising.
Authors and Affiliations
Radhika. R, Meena Zenith. N
Keywords
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