Microeconomies Asia – service quality management (SQM) in Thailand
Journal Title: BOHR International Journal of Social Science and Humanities Research - Year 2024, Vol 3, Issue 1
Abstract
This paper is part of a series on the Microeconomies of Asia that reveals the idiosyncrasies and strange twists of the products and services that are being sold. These goods and services arise out of a desperate need to earn a living by the bootstraps of a village, county, or province. In this presentation, we reveal why the Service Quality Management (SQM) in Thailand is poor. There are many reasons for this pathetic situation. The reasons include (1) lack of training; (2) profit-motivated and greedy owners; (3) Royal Thai Police (RTP) corruption causing high overheads; (4) rent-seeking Royal Thai Armed Forces (RTAF) generals; (5) immoral monks within the larger moral community of the Buddhist Sangha; (6) low wages resulting in unmotivated workers in most industries; and (7) poor communication skills on the part of the farang tourists as well as the local service providers. This paper makes use of a non-participant survey of farang tourists in three major cities to record their perception of SQM between 2021 and 2023. The three cities are Phuket, Bangkok, and Hua Hin.
Authors and Affiliations
Antonio L. Rappa
Keywords
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- EP ID EP760763
- DOI 10.54646/bijsshr.2024.75
- Views 14
- Downloads 0
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Microeconomies Asia – service quality management (SQM) in Thailand
This paper is part of a series on the Microeconomies of Asia that reveals the idiosyncrasies and strange twists of the products and services that are being sold. These goods and services arise out of a desperate need to...