Mobile Advertising and Its Impact on the Customers Mind: Case of New Delhi (India)

Journal Title: STAR Journal - Year 2013, Vol 2, Issue 1

Abstract

Advertisers have many numbers of medium for their promotional activities but the importance of medium depends upon the target customers, types of goods/services, 5M’s of advertising and many other factors. Behind every successful advertising campaign, there is a unique idea and the whole brand promotion campaign revolves around this idea. It is important for every brand to communicate to its target group. To a great extent, this can decide the overall fate of the advertising campaign of the brand or service. However, it is an important strategy to select the right medium of advertising to promote a brand or service. Vast arrays of advertising options are available for brand owners and advertisers to promote their product or service. In this article researchers discuss about mobile phones as the latest tools for brand promotion. Mobile advertising grows bigger than any other form of digital or internet advertising. The number of customers who use mobiles have been rapidly increasing around the world. Response rate of audiences is also high on mobile as compared to other tools of advertising. And there are more chances of seeing an ad in the mobile using SMS, MMS or WAP applications. This research paper attempts to find out impact of mobile advertising in the mind of customers especially in metropolital city like Delhi, India. Further it also tries to find out the good and the bad effects on product / services due to mobile advertising.

Authors and Affiliations

Sarfaraz Karim| Department of Management, Collage of Business and Economics, Wollega University, Post Box No: 395, Nekemte, Ethiopia, Sravan Kumar Reddy| Department of Management, Collage of Business and Economics, Wollega University, Post Box No: 395, Nekemte, Ethiopia

Keywords

Related Articles

English in Ethiopia

This paper outlines the dimensions of English in Ethiopia. Ethiopia has a special history, varied cultural traditions and independent development free from colonial setbacks. The observational survey mainly focuses on th...

Iris Recognition Method Based On Natural Open Eyes

The non-intrusive property of iris recognition leads to several problems to the images of natural-open eyes and it is hard to increase the accuracy of iris recognition because of these problems. In order to ensure the...

Spatial and Temporal Uncertainty of Rainfall in Arid and Semi-Arid Areas of Ethiopia

The aim of this study was to assess rainfall uncertainty and trends in the arid and semi-arid areas of Ethiopia by using rainfall data records from the thirteen stations over the period of 1952-2012. In this study annu...

Pharmacological Activities of Streptomyces Species PO-178 Isolated from Rhizosphere Soil of Agumbe, Karnataka, India

In the present study, pharmacological activities namely anti-inflammatory, analgesic, antipyretic and CNS depressant activity of crude extract of Streptomyces species PO-178 isolated from Western Ghats soil of Agumbe, Ka...

Download PDF file
  • EP ID EP9514
  • DOI http://dx.doi.org/10.4314%2Fstar.v2i1.98854
  • Views 439
  • Downloads 19

How To Cite

Sarfaraz Karim, Sravan Kumar Reddy (2013). Mobile Advertising and Its Impact on the Customers Mind: Case of New Delhi (India). STAR Journal, 2(1), 103-107. https://europub.co.uk/articles/-A-9514