Mobile Marketing in Spiritual Tourism: a Case of Saluang Sub-District, Chiang Mai, Thailand
Journal Title: International Journal of the Computer, the Internet and Management - Year 2018, Vol 26, Issue 1
Abstract
The integration between easy and modern marketing instruments which can be combined with local culture and tradition of the community is a challenging marketing strategy leading to the success in marketing for the community. Nowadays, mobile marketing is known as another form of potential marketing strategy for marketing promotion especially for tourism industry. Currently, an increasing number of both Thai and foreign tourists are interested in spiritual tourism. Therefore, mobile marketing is a form of marketing strategy which can create more value to tourism resources of the community.
Authors and Affiliations
Jindapa Srisamran, Kamolthip Kamchai, Pusanisa Thechatakerng
Keywords
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