Model of assessing the effectiveness of marketing communications enterprise strategy in the information society
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 7, Issue
Abstract
In the article the model of estimation of efficiency of the marketing communication strategy of the enterprise on the basis of information and communication technologies of the information society is considered.
Authors and Affiliations
Olha Oleksandrivna Romanenko
Keywords
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