Model of planned behavior for the promotion of responsible tourism: case Villa de Leyva – Boyacá – Colombia
Journal Title: Revista CEA - Year 2023, Vol 9, Issue 19
Abstract
Tourist behavior in destinations is a relevant factor in tourism planning and territorial management, seeking to generate economic development processes aligned with environmental, social and cultural sustainability. However, the massive growth of tourism in municipalities such as Villa de Leyva in Boyacá-Colombia presents challenges in balancing economic activity with the mitigation of environmental problems and impact on the quality of life of the inhabitants, caused by the uncivilized behavior of tourists. In this sense, the present investigation sought to evaluate the key factors that influence the civilized behavior of tourists in the context of tourism in Villa de Leyva, through the model of planned behavior. 287 people between the ages of 18 and 76 participated. The methodology of confirmatory factor analysis and structural equation modeling was addressed, the results show that the model has adequate fit indices, CFI 0.99, TLI 0.98, RMSEA 0.037. In addition, it shows that both attitudes and perceived behavioral control positively and significantly influence the intention of civilized behavior in the context of tourism in Villa de Leyva. Theoretical and managerial implications of the findings are discussed.
Authors and Affiliations
Samir Ricardo Neme-Chaves, Sara Catalina Forero-Molina, Lizeth Viviana Lesmes Ortiz
Keywords
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- EP ID EP716905
- DOI https://doi.org/10.22430/24223182.2469
- Views 28
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