Model of the Formation of Employer Brand
Journal Title: Бізнес Інформ - Year 2014, Vol 7, Issue 0
Abstract
The purpose of the article is to study the existing approaches to modeling the formation of employer brand. The model for the formation of employer brand by different foreign scientists was analyzed and generalized. Analysis allows us to form a clear view on the construction of the process in the presence of different initial objectives and available resources. The question of an employer brand model is new to the national scientific thought, so the analysis proposed in this paper is relevant and useful. In general, the article studied nine models of employer brand, as a result it was revealed that they differ in terms of components, but one element is found in all approaches – the employee value proposition (or the value of employer branding). Each of the models has a right to exist; none is sufficiently complete and perfect. In accordance with the further development of the topic it was proposed to move towards the development of an integrated model of employer brand.
Authors and Affiliations
Sofiia Mokina
Keywords
Related Articles
- EP ID EP88936
- DOI -
- Views 115
- Downloads 0
Regulation of the Accounting Issues of the Rental Operations With the Fixed Assets According to the Changes in Legislation
The article examines theoretical and methodological issues on accounting of the certain rental operations of fixed assets from an individual in accordance with the provisions of the Tax Code of Ukraine; the comparability...
Actual directions of development the instruments of investment coordination between state and business
The world experience of implementation the models of financial flows distribution in context of realization of investment projects within public-private partnership as a component of state investment policy is systematiz...
Methodical Approach to Assessing the Dependency of Machine-Building Sub-Sectors from Foreign Economic Activity
The article is aimed at development and implementation of a methodological approach to the assessment of dependency of the machine-building sub-sectors from foreign economic activity. It is emphasized that the level of d...
Analytical Provision of Management of Intangible Assets
The goal of the article lies in the study of the process of conduct of economic analysis of such a complex product of the innovation and information society as objects of intellectual property, which are accepted in busi...
Introduction of Controlling into Activity of Major Enterprises for Increase of their Competitiveness
The goal of the article lies in identification of ways of optimisation of the organisational structure of a major enterprise by means of introduction of a controlling department for increasing its competitiveness in the...