Model of the Formation of Employer Brand
Journal Title: Бізнес Інформ - Year 2014, Vol 7, Issue 0
Abstract
The purpose of the article is to study the existing approaches to modeling the formation of employer brand. The model for the formation of employer brand by different foreign scientists was analyzed and generalized. Analysis allows us to form a clear view on the construction of the process in the presence of different initial objectives and available resources. The question of an employer brand model is new to the national scientific thought, so the analysis proposed in this paper is relevant and useful. In general, the article studied nine models of employer brand, as a result it was revealed that they differ in terms of components, but one element is found in all approaches – the employee value proposition (or the value of employer branding). Each of the models has a right to exist; none is sufficiently complete and perfect. In accordance with the further development of the topic it was proposed to move towards the development of an integrated model of employer brand.
Authors and Affiliations
Sofiia Mokina
Keywords
Related Articles
- EP ID EP88936
- DOI -
- Views 98
- Downloads 0
Technology of Accounting Treatment of Revenues of Private Companies from Financial Investments
In the article the economic nature of the operations for financial investment by private enterprises is defined, their specific features are systematized, on the basis of the study of current state of financial investmen...
The Tourism and Recreation Cluster Strategic Management Development Organizing
Scheme of hierarchical representation of the strategic management of tourism and recreational cluster developed. As the basis of the strategic process at the selected cluster activation integrative trends and consistentl...
The Methodical Foundations of Estimating the Strategic Competitive Positions in Developing the Marketing Potential of Enterprise
The article analyzes the methodical foundations of estimating the strategic competitive positions in developing the marketing potential of enterprise. The considered system of local estimates provides to take into accoun...
Bureau of Credit Histories in the System of Risk Management of Consumer Credits
The article studies approaches to organisation of the system of credit risk management in the segment of non-target unsecured crediting. It analyses interrelation of the creditor with the bureau of credit histories (BCH)...
Statistical Analysis of Processes of Bankruptcy is in Ukraine
The statistical analysis of processes of bankruptcy in Ukraine is conducted. Quantitative and high-quality indexes, characterizing efficiency of functioning of institute of bankruptcy of enterprises, are analyzed; the an...