MODELING KEY SELECTED MULTISENSORY DIMENSIONS ON PLACE SATISFACTION AND PLACE ATTACHMENT AMONG TOURISTS IN VICTORIA FALLS, ZIMBABWE
Journal Title: GeoJournal of Tourism and Geosites - Year 2019, Vol 25, Issue 2
Abstract
This study investigated the influence of multisensory dimensions on place satisfaction and attachment in the African tourism context. Using a data set consisting of 151 tourists who had visited the Victoria Falls of Zimbabwe, the study examines the relationships involved. All the posited six hypotheses are supported. The results indicate that the relationship between sight, sound and place satisfaction, as well as the relationship between place satisfaction, place dependence, place identity, place affect, and place social bonding were significantly positive. The research paper discusses both the academic and the managerial implications of the results, and future research directions are suggested.
Authors and Affiliations
Modjadji Matilda MASHAPA, Eugine Tafadzwa MAZIRIRI, Welcome MADINGA
Keywords
Related Articles
- EP ID EP613888
- DOI 10.30892/gtg.25224-382
- Views 84
- Downloads 0
HISTORICAL AND CULTURAL HERITAGE OF THE REGION AND ITS OPPORTUNITIES IN TOURISM AND EXCURSION ACTIVITIES (CASE OF CHERNIVTSI REGION, UKRAINE)
Chernivtsi region in Ukraine is a unique territory where the historical and cultural heritage of different time periods is represented: from Old Russian, Ottoman, Austro-Hungarian to Romanian and Ukrainian. The purpose o...
ASSESSING THE ACCESSIBILITY OF RELIEF FOR TOURISM ACTIVITIES. CASE STUDY - COZIA MASSIF (SOUTHERN CARPATHIANS, ROMANIA)
Relief, through altitude, specific landforms and processes, through the morphology of valleys and interfluves, influences the practice of different types of tourism in a given area. It can be considered a factor of favor...
THE REVEALING CASE OF CULTURAL CREATIVES AS TRANSMODERN TOURISTS IN SOWETO, SOUTH AFRICA
This article investigates the phenomenon of transmodern tourism in Soweto as it statistically tests the theoretical assumption that Cultural Creatives are a clearly identifiable group of transmodern tourist in general to...
SUSTAINABLE DEVELOPMENT GOALS AND SOCIO-ECONOMIC DEVELOPMENT THROUGH TOURISM IN CENTRAL AFRICA: MYTH OR REALITY?
The realisation by many developing countries in the last two decades that tourism can be an important tool in achieving the sustainable development goals of poverty elimination, environmental sustainability and decent wo...
A GEOTOURISTIC ITINERARY: A PROPOSAL FOR GEOTOURISM AND ARCHAEOTOURISM DEVELOPMENT OF LENGGONG VALLEY, PERAK, MALAYSIA
The Archaeological Heritage of Lenggong Valley has a high potential to be developed as geotourism and archaeotourism destination. The diversity in geology and geomorphology of the area represent scientific, cultural, aes...