Modelling Development of a Small Company under Competitive Market Conditions
Journal Title: Бізнес Інформ - Year 2013, Vol 7, Issue 0
Abstract
The article conducts an economic and mathematical model of production activity of a small company. The model takes into account interconnection between parameters of production and current characteristics of the market. The article conducts model studies of impact of advertising campaign on a small company development. The detailed information about market conditions, which is contained in the model, gives a possibility to perform optimisation of an advertising campaign and achieve a desired economic result.
Authors and Affiliations
Yuriy Sherstennikov
Keywords
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- EP ID EP99089
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