MODELLING ENTERPRISE REPUTATION THROUGH MARKETING MEANS
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 21, Issue 2
Abstract
The article reflects results of modelling crisis and real market participants reactions, the goal was to reflect as close as possible to the current market situation in Ukraine. The key factors of the stakeholders' influence on trading enterprise reputation are considered. Proposed scenarios for overcoming crisis.
Authors and Affiliations
E. V. Romat, A. О. Kashpur, T. V. Romanchenko
Keywords
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- EP ID EP673009
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