MODELLING OF FINANCIAL AND ECONOMIC INDICATORS OF LOGISTICS STRATEGY OF THE ENTERPRISE
Journal Title: Інфраструктура ринку - Year 2018, Vol 20, Issue
Abstract
There is a need to endogenize the variables that D. Kochubei used to build a logistic model based on the Christopher diagram. The article shows how to supplement this model with new factors that are extremely important in the context of logistics. In the conditions of functioning of logistics processes in Ukraine, it is advisable to add factors such as the state of roads and the quality of fuel, etc. We combine the method developed by Chang and Huang to translate a number of indicators for each of the SWOT components into an index in order to obtain a quarterly dependent variable for further testing the model. We tested the effect of the component of endogenous variables on the SWOT index on the basis of quarterly data for the selected firm.
Authors and Affiliations
Zh. T. Chernousova, S. O. Vynnyts’ka
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