Models of media effects E. Perce as an Analysis Tool character and directions of use media communication in the foreign policy strategy
Journal Title: Politicus - Year 2017, Vol 1, Issue
Abstract
This article analyses the possibilities of applying of each of differentiated by E. Perse four models of media effects for analysis of the nature and potential of mass media exploitation in the aim to promote implementation of foreign policy strategy, namely direct effects model, conditional effects model, cumulative effects model, cognitive-transactional model. It is shown that this priming and framing techniques are key for implementing long-term impact on public opinion, and thus cognitive-transactional model is most appropriate when analyzing effects of media campaigns with foreign policy goals
Authors and Affiliations
В. І. Терещук
Keywords
Related Articles
- EP ID EP451188
- DOI -
- Views 98
- Downloads 0
Application of mathematical simulation in the study political conflicts
This article analyzes the possibilities of the use of mathematical modeling in studies of contemporary conflicts. The main attention is focused on the analysis of the main approaches to the use of simulation in the polit...
Modern forms of military conflicts: new threats and current trends
The article explored the most pressing forms of armed violence and analyses the dynamics of military conflicts of various types and levels of intensity. The major trends in spread of armed violence, such as increase in t...
Features of modern development electoral behavior
Political behavior is a complex of reactions of social subjects on the activity of political system. Political activity means a complex of forms of the activity of political subjects, political sides and interests. Parti...
Research strategy of cultural materialism: Case of the Ukrainian left at the turn of the centuries
The purpose of this article is to check the relevance of the theoretical basis of cultural materialism, correlating it with our own analysis of the left segment of the Ukraine’s political life during the period of indepe...
Foreign Policy Analysis: Subject field of research and stages of formation
The article surveys the field and the development of foreign policy analysis. It opens with a review of three main periods of foreign policy analysis’ evolution and then goes on to explore the impact of globalization on...