Models of media effects E. Perce as an Analysis Tool character and directions of use media communication in the foreign policy strategy
Journal Title: Politicus - Year 2017, Vol 1, Issue
Abstract
This article analyses the possibilities of applying of each of differentiated by E. Perse four models of media effects for analysis of the nature and potential of mass media exploitation in the aim to promote implementation of foreign policy strategy, namely direct effects model, conditional effects model, cumulative effects model, cognitive-transactional model. It is shown that this priming and framing techniques are key for implementing long-term impact on public opinion, and thus cognitive-transactional model is most appropriate when analyzing effects of media campaigns with foreign policy goals
Authors and Affiliations
В. І. Терещук
Keywords
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