MODERN APPROACHES TO LOGISTIC POTENTIAL EVALUATION OF THE TOURIST AND RECREATIONAL COMPLEX OF THE REGION
Journal Title: Інтелект ХХІ - Year 2018, Vol 3, Issue
Abstract
The approaches to the definition of “logistic potential of the region” have been generalized in the article, as well as the peculiarities of its application, taking into account in the tourism industry, the definition of “the logistic potential of the tourist and recreational complex (TRC) of the region”, based on the universal concept of logistics, has been substantiated. The functional and structural characteristics and quantitative parameters of logistics potential evaluation of the TRC of the region have been determined. The methodical approaches to logistics potential evaluation of the region as a whole have been studied as well as the necessity of forming a methodology for the logistic potential evaluation in the tourism industry has been substantiated. The constituent elements of logistic potential, parameters of their evaluation have been determined, the author's approach to the development of a methodology for determining the logistic potential level of TRC of the region has been supposed.
Authors and Affiliations
S. Mykulanynets
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