MODERN MARKETING TOOLS IN THE ENTERPRISE’S ACTIVITY
Journal Title: Причорноморські економічні студії - Year 2018, Vol 29, Issue 1
Abstract
The article grounds that the basic system of the marketing means includes four basic components and new arising conceptions include tools, characterizing the traditional ones. It is defined that one of the modern marketing tools is the usage of the Internet-marketing, which allows the subjects of the economic activity to establish the innovative process of interaction with the buyers, by means of individual service, to seek effective feedback from its customers, to obtain marketing information promptly. The article presents modern tools for the internet-marketing such as crowd sourcing and crowd funding.
Authors and Affiliations
O. J. Krasovska
Keywords
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- EP ID EP591550
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