Modern world tendencies of tourism development
Journal Title: Проблеми економіки - Year 2013, Vol 2013, Issue 1
Abstract
The article presents revealed tendencies of development of tourism at the world level under conditions of globalisation, the main of which are increase of tourist flows, increase of requirements to quality and changes in orientation of tourist services, growth of diversity of tourist products and use of modern information technologies when providing tourist services. The latter tendency determines conditions of a necessity to activate tourist companies in information positioning in the virtual environment on the basis of the use of brands. The article presents recommendations on formation of brand-sites for tourist companies, which lie in the use of a friendly interface - their introduction would allow simplification of the search for information about tourist companies and would increase interest of the customers. The article presents a list and content of the sections of the concept of the brand of a tourist company, which consists of a general, entrepreneurial, marketing, legal, investment, cultural and historical, psychological and futurological sections.
Authors and Affiliations
Olesia Iastremska
Keywords
Related Articles
- EP ID EP135998
- DOI -
- Views 92
- Downloads 0
Problems and Features of Legal Regulation of Public Institutions’ Activity and their Influence on Formation and Implementation of Accounting Tasks
The article is devoted to an actual problem of studying the features of public institutions’ activity that influence accounting tasks. On the basis of analysis of works by domestic scientists the article identifies featu...
Urgent Problems of the Pension Fund of Ukraine
The current state and problems of the Pension Fund of Ukraine have been highlighted. The formation of the budget of this financial institution has been analyzed. It is emphasized that the effective functioning of the Pen...
The Financial Market as an Economic Category: Its Characteristic Features, Social Purpose, and Functions in the Modern Information Society
The article aims to study the financial market as an economic category with its characteristic features, objective socioeconomic purpose realized through the financial market functions. As an economic category, the finan...
Opportunities and Hazards Posed by the Membership of Ukraine in the WTO for the Metallurgical Industry of the Economy in the Context of Collaboration with the Countries of the EU and the EurAsEC Customs Union
The article establishes that in 2012 the metallurgical industry remained one of the leading industries of Ukraine (accounting for 16% of the industrial production volume and 27.5% of goods export), its scale and importan...
Competition: Some Aspects of Theory and Practice
Based on the retrospective analysis, the category of "competition" has been presented as a dialectical unity of the opposites "fight-cooperation". The forms of its manifestation at different stages of development of soci...