Monitoring the fresh fruits and vegetables supply chain in Turkey
Journal Title: Annals of Marketing Management & Economics - Year 2018, Vol 0, Issue 0
Abstract
Turkey’s bio-diversity, geographical structure and climatic conditions, makes it possible to produce a wide variety of fruits and vegetables. Although, the high production capacity, half of the vegetables and fruits are lost during the supply chain processes from farmer to the end consumer because of the long and complex structure of the supply chain. At the same time the current supply chain structure leads to huge gaps between producer and consumer prices. The aim of this study is to determine the structure of the fresh fruit and vegetable supply chain in Turkey and develop alternative supply chain forms to prevent the “price differences” and “product losses” from farmer to the final consumer. The study included descriptive analyses with secondary data as well as literature review. In addition, this study emphasizes the asymmetric power relationship in the agricultural supply chain. The asymmetric power relationship is explained by the price differences between the farmer and the final consumer. The research findings suggest that the transition from the existing multi-intermediated supply chain to the non-intermediated model must be done in a gradual way and through strengthening of the farmers.
Authors and Affiliations
Harun Uçak, Saliha Çelik, Hatice Handan Öztemiz
Customer transport preferences in services offered by the regional Olsztyn-Mazury airport in Szymany
The aim of the study was to research, analyse and evaluate preferences concerning the services offered by the Regional Olsztyn-Mazury Airport in Szymany. A questionnaire was used as the research tool. The researched grou...
Brand awareness and consumer profile for milk: case of the Tirana market, Albania
Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strat...
Development of social capital by strengthening of digital competences among groups exposed to social exclusion
Competitive advantage in the professional market is shaped by the competences possessed, i.e. skills, qualifications, and permissions. One of the eight types of key competences mentioned in the European Union documents i...
The behavioral preferences of leaders and team performance – the notions of ‘neuroleader’ and ‘neuroorganisation’
The article presents the interactions between behavioral preferences of a leader and the factors of a high-performance team. A total of 476 interactions were identified using a cross-impact matrix featuring the behaviora...
Relationship management in effective sports sponsorship
Sponsoring on the sports market should be treated not as a promotional tool, but rather as the act of building a relationship network, which is created and developed as the partners cooperate. Such a point of view brings...