Morale, Welfare measures, Job Satisfaction: The Key Mantras for Gaining Competitive Edge
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 7
Abstract
Today most of the theorist has emphasized the importance of human resource as single most important factors for sustaining competitive edge. Morale is considered to be the main element in the mental phenomenon driving performance in the organization. Employee welfare relates to all the benefits which are provided by the organization to provide comfort .In today era welfare facilities are necessity for an organization to have sustainable, efficient and satisfied workforce. This paper seeks to investigate the role played by welfare practices in the process of motivating Employees. The study explored three prominent factors like communication for determining satisfaction.. The paper attempt to answer various questions like is there any relationship between morale and welfare measures. Is there any association between employee welfare measures and satisfaction? Is there any association between employee job satisfaction and employee morale? The study also explored the relationship between longevity ie tenure of an employee and job satisfaction.. The study was conducted in Behr India Ltd which is a joint venture between Behr GMBH& Co kg Stuggart & Ananad Automotive Industry incorporated since 1997.Its one of the leading manufacturers and suppliers of equipment for passenger and commercial vehicle and leading name in providing world class welfare amenities. The findings supported the notion that a relationship exist between employee morale and job satisfaction and so between the welfare measures and satisfaction The findings also revealed that the hypothesized relationship between the longevity of the job and job satisfaction cannot be hold true.
Authors and Affiliations
Devina Upadhyay, Anu Gupta
Keywords
Related Articles
- EP ID EP41691
- DOI -
- Views 309
- Downloads 0
The Scientific Core of all Known Relationships: Attraction is Conscious of What it is Attracted to
Industrial Society has made us suffer ‘Earth Misery’ a runaway, natural resource, species and mental illness catastrophe that deteriorates personal, social and environmental well-being by ignoring its homeostatic remed...
‘Kashi’: an abode of ‘ghor’ and ‘aghor’
Shri Bhagwaan uwachyaa: “Asocyan anvasoocas tavam, Parina- vadaamas ca bhasase Gataasun agyatasumss ca, Naanusocaanti panditah” -Shrimad Bhagwat Geeta (2:1) In the words of the divine lord: “When you speak the mourni...
Impact of Urbanization and Land Use Changes on Climate
The study examines the effects of urbanization and land use changes on climatic environment of Visakhapatnam city. A detailed study was carried out with regard to urban heat islands and to examine the nature and intens...
A Paradox on Corporate Social Responsibility - Case Study on Coca Cola
World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as "The continuing commitment by business to behave ethically and contribute to economic development while improving the...
MEASUREMENT UNITS OF LENGTH, MASS AND TIME IN INDIA THROUGH THE AGES
Measurement has been an essential in human life since the dawn of civilization. Before the introduction of metric system in India there were various measurements units for length, mass and time. A standard of measureme...