MOTIVATIONAL STRUCTURE AND ORIGIN OF BUSINESS NAMES
Journal Title: Advanced Education - Year 2018, Vol 5, Issue 10
Abstract
<p>The paper deals with motivational structure of business names that determines the choice of strategy for naming. The article considers the origin of business names and concentrates on the fact that business names’ formation requires the right combination of objective information and subjectivity. Business names of restaurants in Brussels are studied. The article analyses the requirements that business names should meet, presents the main components of their motivational structure and proposes a new classification of business names, taking into consideration their motivational and structural characteristics A new classification of business names presented in the paper includes 8 different categories. The paper defines a correlation between the motivational structure of business names and the degree of persuasion they possess. The article demonstrates the use of different kinds of business names and their relevance for the naming process. It is shown that anthroponymic, transpositional and idiomatic business names possess the highest degree of persuasion. Toponymic, background and international business names can sometimes have a controversial effect on addressees, be irrelevant and highly questionable as potential actuators. The article concentrates on the necessity to adjust the code business names have to the needs of the target audience and shows the absence of direct correlation between transparency or vagueness of motivational characteristics and low or high level of persuasion. The paper develops recommendations for the choice of effective linguistic means of expression in business names creation and proposes topics for further research in the field.</p>
Authors and Affiliations
Iryna Oliinyk, Larysa Ruban, Liudmyla Schevchenko
Keywords
Related Articles
- EP ID EP487312
- DOI 10.20535/2410-8286.125436
- Views 76
- Downloads 0
INNOVATIVE METHODS AS AN IMPORTANT PART OF LEARNING FOREIGN LANGUAGES
<p>The article deals with the role of information technologies in learning foreign languages. The paper states the great importance of IT in the learning process as well as in the process of raising motivation among stud...
IMPLEMENTING AUDIO-LINGUAL METHOD TO TEACHING UKRAINIAN AS A FOREIGN LANGUAGE AT THE INITIAL STAGE
<p>The article presents the audio-lingual model of teaching Ukrainian as a foreign language at the initial stage. The authors outline the main approaches to the understanding the concept “method”, and discuss the previou...
READINESS FOR LEARNER AUTONOMY OF PROSPECTIVE TEACHERS MINORING IN ENGLISH
<p>Learner autonomy is one of the key factors in successful language teaching and learning, therefore teachers’ task is to develop learners’ autonomy. However, teachers can foster learners’ autonomy only if they are auto...
LATE VICTORIAN DISCOURSE IN THE CONTEXT OF LINGUISTIC AND CULTURAL STUDIES
<p>The article deals with the analysis of the late Victorian discourse that influenced the choice of the following research methods: the content designations (the descriptive and receptive methods), data systematisation...
CONSONANTAL ORGANIZATION IN ENGLISH POETIC DISCOURSE: TOPOLOGICAL PERSPECTIVE
<p>The aesthetic reflection of the world in language finds its expression in the oldest, phonetic aspect of the word’s meaning. Phonetic timbre is the distinctive quality in the sounds of words. A marked consistency of t...