MOTIVATIONS AND INCENTIVES OF COMMUNITY MEDIA CONTENT CREATORS: A CASE STUDY OF SPODNÁS
Journal Title: Communication Today - Year 2017, Vol 8, Issue 2
Abstract
Community media are a natural extension of the various lives of communities within this world. They serve as a platform for sharing content, ideas and views which the communities deem important. They are equally important to the content creator himself and the information recipient. The uniqueness of community content creation begins with the process of creating as such; as the authors are usually the same people as the recipients, the situation in question is very unlike the production processes we know from mass media. This case study aims to map one of the communities situated in the city of Trnava that calls itself SpodNás. It analyses the whole process of creating a zine and related community activities via participant observation of the content creation related to this community’s everyday life. The author also strives to define the boundaries which divide a passive and an active recipient, primarily through directly surveying the content creators themselves.
Authors and Affiliations
Lucia Škripcová
Keywords
Related Articles
- EP ID EP239394
- DOI -
- Views 136
- Downloads 0
Roman Berger *1930
“A new type of school should educate a moral man. Therefore, it should lead to creativity. (...) Only then will the school and the pupil understand the context of culture. The area of cultural struggles. The fight agains...
MARTIN SLIVKA (1929 – 2002)
Popular science article called "Today".
SOCIAL COMPARISON AS A MODERATOR BETWEEN PERCEIVED SOCIAL RISK AND PURCHASE INTENTION
The study aims to analyse the moderator effect of social comparison, which influences the strength of the relationship between perceived social risk (independent variable) and purchase intention (dependent variable). Next...
CURRENT DEVELOPMENT TRENDS OF MEDIA LITERACY IN EUROPEAN UNION COUNTRIES
The study deals with an investigation into the processes and projects related to the development of media education and media literacy education in the countries of the European Union. The study assesses media education...
MOTIVES FOR THE USE OF TWITTER BY ARAB YOUTH
The study aims to identify the reasons why the Arab youth prefer to use Twitter and whether their age, gender, educational level and country of origin play a crucial role in their use of Twitter. In order to answer the a...