Muhammadiyah Digital Media Management Through Instagram Account @lensamu
Journal Title: Commicast - Year 2023, Vol 4, Issue 1
Abstract
Da'wah carried out by Muhammadiyah is invitations, appeals, and prayers aimed at other people or groups to make them understand, live and practice Islamic teachings. Muhammadiyah uses digital media as a medium of da'wah because it sees an increasing number of internet users. This study aims to analyze and describe Muhammadiyah's digital media management through the Instagram account @lensamu. This research method uses a descriptive qualitative approach. In control, four management functions are then used to analyze social media management by the @lensamu admin in disseminating information. The four stages are planning, organizing, implementing, and monitoring evaluation. The application of this management function is to increase followers on Instagram @lensamu, increase attractiveness on Instagram through exciting posts, and form a better image for Muhammadiyah and the Instagram account @lensamu.
Authors and Affiliations
Cindy Diva Erlinda, Erwin Rasyid | SCOPUS ID: 57212349986
Keywords
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