MULTI-DIMENSIONAL CO-RELATIONAL ANALYSIS OF ATTITUDE OF FARMERS TOWARDS UTILIZATION OF E-CHOUPAL IN THEIR FARM COMMUNICATION
Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 49
Abstract
This study was conducted in Gonda district of Uttar Pradesh state during the year 2014-15 to assess the attitude of farmers towards utilization of e-Choupal in their farm enterprise and to find out the association with socio-economic, communication and psychological characteristics of farmers in using these tools. Totally 120 respondents were selected as a sample for this study following proportionate sampling method. The findings revealed that majority of farmers were middle aged, small farmers, middle-income group, mass media exposure, extension agency contact, cosmopoliteness and innovativeness. More than two-third of the respondents had medium level of risk orientation, moderate scientific orientation and economic motivation. Regarding attitude of the farmers, more than two-third (80.00%) of the respondents has moderately favourable attitude towards e-Choupal, followed by 13.33 percent of respondents having highly favourable attitude and only 5.66 percent respondent with least favourable attitude. The findings revealed that out of sixteen variables studied, only eight variables namely annual income, education, cosmopoliteness, risk orientation, innovativeness, economic motivation, and scientific orientation were found to be highly significantly and positively related to attitude of farmers towards e-Choupal. Hence, there is a time to prepare, educate and train the farmers in using these tools in their farm enterprise for their wellbeing.
Authors and Affiliations
A. P. VERMA
Keywords
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