An analysis of the development of the Chinese fast food industry
Journal Title: Journal of Asian Business Strategy - Year 2016, Vol 6, Issue 5
Abstract
The Chinese food culture is worldwide well-known, yet the Chinese catering industry has not gained its due attentionin its past two decades’ development. Western fast food has launched a forceful marketing campaign to the Chinese fast food industry. This paper therefore aims to analyze the existing problems of the Chinese fast food industry from the two main aspects of culturedifference and market factors.Combining analysis of the current status and the prospective future trends, this paper provides some strategies fromthe brand effect, cultural characteristics, chain management and personnel training, which expects to update the concept for the Chinese fast food industry and then promote the scientific development of Chinese fast food industry.
Authors and Affiliations
Kexin Zhuang , Yanqing Jiang
Keywords
Related Articles
- EP ID EP90861
- DOI -
- Views 152
- Downloads 0
Concept of business ethics in Islam - approach to the entrepreneur
Identified entrepreneurship as a catalyst and the largest contributor to the economic development of a country. Islam always encourages its followers to involve in the business from day one. A business activity as a wors...
Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk
Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect...
Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry
Building customer satisfaction is considered to be a key priority for business success. Therefore, determining the factors that affect customer satisfaction is important. This paper was designed to examine the effe...
Efficiency of training: A comparative study on some selected commercial banks in Bangladesh
Most of the commercial banks in Bangladesh arrange different training programs for adapting their existing human resources to their jobs and also updating new information or techniques and reshaping their knowledge...
Innovation capability: The role of Islamic work ethics
The aim of this research is to investigate the association between Islamic work Ethics (IWE) and innovation capability. The association between Islamic work ethics (IWE) and innovation capability was assessed with...