BREAKING TABOO IN MEDIA CONCERNING BREAST AND CERVICAL CANCER
Journal Title: Asian Journal Social Sciences & Humanities - Year 2012, Vol 1, Issue 4
Abstract
Communication about health in general and cancer in particular is much like any other sort of goal-directed communication. In many ways, communication about cancer and cancer control is a restricted subset of health communication. Communications about cancer deal with a topic that is scary, negative, and may impact, in some way, virtually everyone. Some cancers were seen to be more taboo than others including breast and cervical cancer. Despite screening exams that can detect these cancers early and increase survival, screening rates are lower than expected rate. This study examined the sources of information and their impacts on cancer screening compliance among female staff. A cross sectional study was conducted at Faculty of Modern Language and Communication, university Putra Malaysia. A total of 82 female staff including academic and non-academic personnel was selected randomly to participate in the study. A self administered pre-tested structured questionnaire completed for the purpose of the study. A relatively small proportion of the respondents were compliant with recommended breast and cervical cancer screenings, and their screening rates were below compare to their knowledge level and perception. Knowledge of cancer risk factors and screening were not associated with higher rates of compliance with cancer-screening procedures. Since the mass media were the main sources of getting cancer screening information, it seems that there are some taboos in disseminating knowledge through media which could not able to change screening practice. Fortunately, the emergence of new media and information and communication technologies (ICT) has provided new ways to help bypass social taboos and provide effective education. Taboo that stifles discussion of cancer in the media had to be broken and women must know the importance of regular screenings for breast and cervical cancer.
Authors and Affiliations
Saadat Parhizkar, Mohammad Reza Nazari, Md Salleh Hassan
Keywords
Related Articles
- EP ID EP125169
- DOI -
- Views 84
- Downloads 0
An Investigation into Visuallanguagein PowerPoint Presentations in Applied Linguistics
PowerPoint Knowledge presentation as a digital genre has established itself as one of the main software by which the findings of these are disseminated in the academic settings. Although the importance of PowerPoint pres...
Mental Health Problems of Freshman College Binge Drinkers and Cigarette Smokers
This study aims to determine the mental health problems of freshman college binge drinkers and cigarette smokers in state universities and colleges in Region II, Philippines. Purposive sampling was used in the selection...
PERSIAN EFL STUDENTS’ ERROR ANALYSIS
The present study entitled Analysis of Errors Committed by Persian Learners of English is an attempt made to collect, describe, analyse and evaluate the errors were made by the intermediate level students from the Simin...
Mass Media and Promotion of Sport (Historical Perspectives)
Mass media and sport have long been associated. The role of mass media has always been vital in boosting any activity of sport. Media has got focal position particularly in communication of the fresh information, shaping...
THE DETERMINANTS OF WORK ENGAGEMENT AND ITS EFFECT ON TURNOVER INTENTION AND DISCRETIONARY EFFORTS: EXAMINING THE MODERATING EFFECT OF ORGANIZATIONAL CULTURE ( A PILOT STUDY )
A substantial body of research has advocated that work engagement has positive and negative predictors and outcomes. However, little research has been conducted in hotel industry. Therefore, the objective of this study...