Cartoon Network and its Impact on Behavior of School Going Children: A Case Study of Bahawalpur, Pakistan
Journal Title: International Journal of Management, Economics and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The objective of this study is to trace the impact on the behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it. It not only attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and non-parametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.
Authors and Affiliations
Ali Hassan, Muhammad Daniyal
Keywords
Related Articles
- EP ID EP87363
- DOI -
- Views 181
- Downloads 0
Integration of Corporate Social Responsibility into New Product Development
This study investigated seven core subjects of ISO 26000 to explore the way in which new product development (NPD) links corporate social responsibility (CSR) strategy with product development planning. This study thorou...
Survival and Breakthrough: A Case Study of Evolutionary Change in a State-Owned Enterprise
This study examines the processes undertaken by a state-owned enterprise to overcome limitations and successfully reverse its decline through moderate, gradual and small-scale evolutionary change. This paper utilizes the...
Does Customer Trust Play a Mediating Role Between Salesperson Competence and Performance?
The questions of what competence constitutes in salesperson performance and why it does matter are important issue of marketing and sales management. This study examined the importance of competence in a salesperson's pe...
Aesthetics in Young Children's Lives: From Music Technology Curriculum Perspective
Music technology is a term commonly used to refer to electronic form of the musical arts, particularly devices and computer software that enable the facilitation, playback, recording, composition, storage, and performanc...
Assessing Market for Multi-National Corporations at Nigeria's Bottom of the Pyramid; Hints from Consumer Behaviour
Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) c...