Creating a Vehicle Proportion, Form, and Color Matching Model
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2015, Vol 17, Issue 3
Abstract
Abstract: Product design in the manufacturing industry is one of the most critical elements influencing consumer purchase behavior. As consumer values become increasingly diverse, design is becoming animportant element for automakers as well. To address this issue, the authors took a Customer Science approach,creating supporting ideas for product development that capture the customers' sense. One original idea wascreating a Vehicle Proportion, Form, and Color Matching approach method, and the effectiveness of this toolwas then verified. The first step in the research process was to conduct a survey of sensory words and thenperform a principal component analysis and cluster analysis to identify the elements that influence vehiclepreference. Next, an eye camera and electroencephalograph (EEG) was used to analyze line of sight anddiscover the areas that caught customers’ attention. The insights gained from these investigations were thenused to create 3D-CAD model cars with different proportions and forms, which were in turn analyzed usingexperimental design (DE) and analytic hierarchy process (AHP) methods to identify ideal relationships amongproportion, form, and color. The effectiveness of the proposed model in supporting idea generation during actual vehicle design and development was then verified.
Authors and Affiliations
Shuntaro Toyoda , Yoshinori Nishio , Kakuro Amasaka
Keywords
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