Customer Satisfaction Index – as a Base for Strategic Marketing Management
Journal Title: TEM JOURNAL - Year 2013, Vol 2, Issue 4
Abstract
Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport.
Authors and Affiliations
Karolina Ilieska
Keywords
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