Effective Use of Data Mining in Banking
Journal Title: International Journal of Engineering Sciences & Research Technology - Year 30, Vol 3, Issue 5
Abstract
Data mining is one of the tasks in the process of knowledge discovery from the database. In the corporate world every organization is competing the other organization in terms of their value towards the business and the financial growth. Apart from execution of business processes, the creation of knowledge base and its utilization for the benefit of the organization is becoming a strategy tool to compete. In this paper we discuss about the basic details of data mining and the the use of knowledge discovery process and the new techniques from the business point of view.In our approach we make an efficient system so that the organization will get the right information at the right time and right to access the necessary information for their growth.The growth of the organization depends on the quality of service, competing with the other organizations,provide required information to the customers,satisfaction of the employees working in the organization. In the banking sector all the financial work can be done in the computers and their connectivity through World Wide Web the softwares get automatically updated in time,use of internet banking and ATM makes the big change in the banking sector. The banks have realized that their biggest asset is the knowledge and the planning to implement the right knowledge at the right time,the financial resources and the techniques of datamining for customer segmentation and profitability, marketing, risk management and customer relationship management and the fraud detection.
Authors and Affiliations
Sandeep Sharma*
Keywords
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