Abstract

 The way women adorn themselves and dressed-up reflects verse the image, status and to a certain extent their inner spirit. For Muslim women, Allah has revealed the Verse that mentions how women should preserve their ‘aurah’ and how they should be dressed to reflect their ethical manners. The present study explores the fashion magazines effects on the women of Bahawalpur. It further aims to explore both positive and negative influences of fashion magazines on the women of Bahawalpur and to know to what extend magazines follow society standards and social norms. The present study is conducted under the light of cultivation theory. The methodology to conduct the research is survey method and a questionnaire is selected as a tool of data collection. Sample of the present study are the women of Bahawalpur. Respondents are selected through non-random sample. Sample sizes of the present study are 100 respondents of female according to the respective population of Bahawalpur. The study concludes that women of Bahawalpur read both English and Urdu magazines. Women of Bahawalpur consult fashion magazines for both wedding and casual dressing and fashion magazines are the reason of unnecessary expenditures among the women of Bahawalpur. Results revealed that fashion magazines do not follow society standards and social norms. Study further concludes that to some extend women feel groomed in their lives and personalities due to fashion magazines. Overall women of Bahawalpur feel positive influences of fashion magazines on their lives.

Authors and Affiliations