Exploring Different Forms of Trust towards Trusting Intention in Social Media for E-Commerce Purpose
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2016, Vol 18, Issue 3
Abstract
social media has been described as a platform for sharing information, buying and selling of goods and services through the internet. Thus, it has been described as a place where electronic commerce is been taken place. However, consumers in social media have been facing lots of risks while transacting on social media due to failure of current studies to establish the need for trusting intention of consumers of online products. Hence, this research is conceptually presented four different forms of trust as the main factors to be taken into consideration towards achieving trusting intention of buyers of online product.
Authors and Affiliations
Fatima Riike Muraina , Mohd Khairudin Bin Kasiran
Keywords
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