"ILLUSTRATED DAILY COURIER". A VISITORS? BOOK IN COMMEMORATION OF THE CENTENARY OF THE FOUNDING OF THE DAILY AND PUBLICATION 1910-1939, EDITED BY, GRAŻYNA WRONA, PIOTR BOROWIEC AND KRZYSZTOF WOŹNIAKOWSKI. SCIENTIFIC PUBLISHERS ŚLĄSK, KRAKÓW-KATOWICE 2010

Truth or mistification?

The article elaborates the phenomenon of Sławomir Rawicz the author of an only book entitled The long Walk. The book from the 13th of April 1956, written in English and issued by the Constable Publishers in London was a...

Służby prasowo-informacyjne w Polsce w latach 1945-1971

The strategic marketing profile of the regional daily newspaper and The free of charge weekly

In the article marketing activities of Publishers of the regional news paper and the free of charge Polish national weekly were determined by means of the marketing strategic profile of both media goods. Managers of the...

Contemporary scientific, professional, hobby and brand-name magazines of Częstochowa In the years 1989-2007

The article was on the special contents of of the Częstochowa low-circulation scientific, professional, hobby and brand-name magazines. Although it constitutes a typologically diversifed group the analized magazines poss...