Impact of Social Media Marketing in Rural India
Journal Title: International Journal of Engineering Sciences & Research Technology - Year 30, Vol 3, Issue 10
Abstract
In recent years, social media has become ubiquitousand important for social networking and content sharing. Andyet, the content that is generated from these websites remainslargely untapped. In this paper, we demonstrate how social mediacontent can be used to predict real-world outcomes. In particular,we use the chatter from Twitter.com to forecast box-officerevenues for movies. We show that a simple model built fromthe rate at which tweets are created about particular topics canoutperform market-based predictors. We further demonstrate how sentiments extracted from Twitter can be further utilized toimprove the forecasting power of social media.
Authors and Affiliations
Preeti Patel*
Keywords
Related Articles
- EP ID EP158676
- DOI -
- Views 73
- Downloads 0
VIRTUAL KEYBOARD: AN INTELLIGENT INTERACTION SYSTEM FOR DESKTOP USING STANDARD CAMERA
A virtual keyboard is a type of keyboard which doesn’t require any external physical support and can be operated by simply moving fingers, rather than typing on the physical keys of keyboard. Camera tracks the fin...
PAIRED FASTER FFT: GRIGORYAN FFT IMPLEMENTATION AND PERFORMANCE ON XILINX FPGAS AND TMS DSPS
Discrete Fourier Transform is a principal mathematical method for the frequency analysis and has wide applications in Engineering and Sciences. Because the DFT is so ubiquitous, fast methods for computing DFT have been...
ELEARNING : TEACHING INFORMATION SYSTEM BASED ON CLOUD COMPUTING
E-Learning system, as a great product of modern information technology, is an important way to implement education modernization. Many e-Learning systems have been developed in recent years. Through the system tea...
PERFORMANCE,COMPARISON AND IMPROVEMENT USING MIMO TECHNIQUES OF QAM - OFDM IN DIFFERENT WIRELESS CHANNELS
Orthogonal Frequency Division Multiplexing (OFDM) is predicted to be implemented in future broadcasting and Wireless Local Area Network (WLAN) systems due to its robustness in transmitting a high data rate. With the...
A STRUCTURED ANALYSIS ON LEXICONS FOR OPEN SOURCE CLOUD TECHNOLOGIES
Cloud computing is a smart computing model since it allows for resources to be provisioned rendering on a demand basis, i.e., cloud users can lease resources as they become essential. Cloud Computing refers to both t...