Implementation of SWOT-FAHP Method To Determine The Best Strategy on Development of Traditional Shipyard in Sumenep
Journal Title: Academic Research International - Year 2014, Vol 5, Issue 5
Abstract
Selection of a traditional shipyard development strategy in Sumenep is a complex issue, this is caused by several alternative strategies should be selected, but each alternative contains several criteria that must be assessed based on priorities. Selection of this alternative strategy generated from development SWOT analysis of traditional shipyard industry. Because faced with a situation that is complex and uncertain, so the difficulty in determining the decision-making. Usually decision makers using intuition and subjectivity alone. SWOT-FAHP approach is one method that can answer the question ini.Karena these methods can lead decision makers to assess each of the criteria, sub-criteria and alternatives. The criteria used in this study were (S) = strenghts, (W) = Weaknesses, (O) = oppurtunities, (T) = Treats. Based on the research results of the application of the method SWOT-FAHP to determine the best strategy of the development of traditional shipyard strategy priorities obtained as follows: [1] Increasing weakness and reducing threats (WT = 0.47769), [2] Optimizing strengths and maximize opportunities (SO = 0.47455), [3] Optimizing the power to reduce the threat (ST = 0.40451), [4] reduces the weakness to increase opportunities (WO = 0.40139).
Authors and Affiliations
Heru Lumaksono
Keywords
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